Christianbook · Principal UX Designer · 2025 – Present
I lead the product and experience side of a major third-party platform integration — defining requirements, coordinating vendors and consulting partners, and protecting the customer experience through the transition.
Modernize the platform foundation for scale while keeping product velocity and customer experience intact.
A scalable platform foundation and a repeatable playbook for vendor-led transformation.
Zero disruption to customer-facing experience during transition, clear technical requirements adopted by vendor partners, and infrastructure that supports the organization's next stage of growth.
Platform migrations are usually framed as technical projects — and that's how they fail. My role is to represent the customer and the product in every architectural conversation: defining requirements from the experience side, pressure-testing vendor capabilities against real user journeys, and sequencing the transition so customers never feel the ground move.
This isn't my first replatform. At Study Aloud, I led our migration from Google Firebase to AWS in three months, coordinating engineering teams across time zones while we kept shipping. Across Devbridge, COUNTRY Financial, and Christianbook, I've partnered with third-party consulting groups to launch and support organization-scale efforts. The lesson is consistent: infrastructure change succeeds when someone owns the seam between the technical plan and the human experience.
Ask me about balancing product needs against technical constraints when the vendor holds the keys.